Starbucks partners with Duracell to offer PMA wireless charging with your coffee

Taking wireless charging to the side by side level, 100,000 Powermat spots are to be deployed in participating Starbucks and Teavana tea confined. Duracell today announced aslope Starbucks that the rollout will commence in the San Francisco Bay area, expanding Powermat to additional markets next twelvemonth with total nationwide coverage planned over time at supporting establishments.

These Powermat spots volition be located on tables and counters where beverages tin can be enjoyed. Information technology's worth stating that the wireless charging itself is with the PMA standard and not Qi. While wireless charging isn't anything new and has been featured in the public domain before, it's skillful to see such a powerful brand such a Starbucks really get behind the technology.

Check out the total press release below.

National Rollout of Wireless Charging - by Duracell Powermat - Begins in Starbucks

SEATTLE and NEW YORK, June 12, 2022 /PRNewswire/ -- Duracell Powermat and Starbucks today announced that they have begun a national rollout of Powermat wireless charging in Starbucks start with stores in San Francisco'southward Bay Area. The companies will aggrandize Powermat to additional major markets in 2022, with a total national rollout in Starbucks company-operated stores and Teavana Fine Teas + Tea Bars planned over time. Initial pilots in Europe and Asia are expected within the year.

"From WiFi and the in-shop Starbucks Digital Network to mobile payment and digital music downloads, we take always tried to anticipate our customers' needs early in the adoption curve and provide a world-class solution. Nosotros are thrilled to offer our customers that side by side level of convenience with Powermat wireless charging. Rather than hunting around for an available power outlet, they tin seamlessly accuse their device while enjoying their favorite food or beverage offering right in our stores," said Adam Brotman, master digital officer at Starbucks. "Nosotros were pleased with the customer response to the airplane pilot tests, and nosotros're at present expanding this offer nationally to provide our customers a quality and reliable feel as they use our stores as their respite, their office away from dwelling house or as a gathering place with their friends and family."

Stores volition be equipped with 'Powermat Spots' - designated areas on tables and counters where customers tin can place their compatible device and charge wirelessly. Select Starbucks stores in Boston and San Jose offer Powermat today and the broader rollout tin can be tracked at www.powermat.com/locations .

"Powermat Spots in Starbucks are the result of almost a decade of scientific research spanning material sciences, magnetic consecration and mesh networking," said Ran Poliakine, CEO of Powermat Technologies. "The two-pronged power-plug dates back to the era of the horse drawn wagon, so that today's announcement marks the first meaningful upgrade to the way we access power in well over a century."

Powermat Spots comply with the open standard set by the PMA – whose members include AT&T, Blackberry, HTC, Huawei, LG, Microsoft, Qualcomm, Samsung, TI and ZTE – resulting in a growing universe of devices and accessories that will charge seamlessly in Starbucks.

"Starbucks is a highly regarded global brand and its decision to rollout a Powermat network is both empowering and transformative for consumers and the mobile manufacture as a whole," said Jeff Howard, vice president, Mobile Devices and Accessories, AT&T Mobility. "Many of our newer devices take compatible technology either embedded or available as an added feature to give consumers the liberty to charge wirelessly. Today'south announcement marks an of import fourth dimension for our customers – they will have the freedom to stay charged effortlessly in Starbucks stores nationwide over fourth dimension."

"Starbucks is transforming the way consumers go ability to their phones, in much the same style information technology made WiFi a standard amenity in public places. This endeavor is a critical step in Duracell's vision to make dead battery anxiety a thing of the past," said Stassi Anastassov, President of Duracell at Procter & Gamble. "When Starbucks introduced WiFi in their stores in 2001, 95 percent of devices didn't accept WiFi, and multiple standards hampered the industry. The rest is history. Starbucks' plans to offer Powermat nationally is likely to settle whatsoever lingering standards questions, and usher wireless ability into the mainstream."

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Source: https://www.windowscentral.com/starbucks-duracell-offer-pma-wireless-charging-your-coffee

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